The control layer for paid media

Cyclops detects, thinks, and acts across every paid channel.

Search, social, programmatic — monitored continuously.
Cyclops surfaces what's moving ROAS and makes the change at the autonomy level you set.

The Trade Desk DV360 Amazon DSP Google Ads Meta TikTok Budget Reallocation Bid Optimization Pacing Correction Creative Rotation Incrementality Testing Campaign Setup from Brief The Trade Desk DV360 Amazon DSP Google Ads Meta TikTok Budget Reallocation Bid Optimization Pacing Correction Creative Rotation Incrementality Testing Campaign Setup from Brief

Performance marketing is held together with spreadsheets and willpower.

01

Fragmented Visibility

You operate across platforms and DSPs but can't see performance in one place. Every comparison means export, reconciliation, manual assembly. Decisions get made on incomplete pictures, each platform reporting its own version of reality.

02

Too Much Data, Too Little Insight

Pacing issues, underspend, overspend, performance shifts. They all exist in the data but take hours to surface. The volume of signals across every channel exceeds what any team can monitor continuously. Problems are found after they've already cost you.

03

Slow Execution

Even once an opportunity is identified, acting on it is manual. Log into one platform, adjust bids. Switch to another, reallocate budget. Reconcile pacing in a spreadsheet. Each action is small but they compound. Execution that should take minutes takes hours.

04

Operational Ceiling

Your team's capacity is consumed by mechanical work. More media spend means more headcount. Senior marketers, the people with the judgment to make good calls, spend their time on tasks that don't need their expertise. The operating model doesn't scale.

One foundation.
Every channel.
Agents that detect, think, and act on reliable signals.

Cyclops connects to your ad platforms, DSPs, ad servers, and tracking tools, normalizing everything into a single data layer. From there, agents monitor continuously, surface what matters, and act, at whatever level of autonomy you configure.

01
One data foundation.Every channel, ad server, and tracking source in a single schema. Attribution that reflects reality, not platform self-reporting.
02
Analysis without assembly.Pacing issues, performance gaps, and optimization opportunities surfaced automatically — contextualized and ready to act on.
03
Action on your terms.Budget moves, bid adjustments, pacing corrections. Campaign setup from a natural language brief. Immediate or pending approval. Logged, explained, reversible.
04
Closes the loop.Enriched conversion signal pushed back to the platforms (Meta CAPI, Google Enhanced Conversions), so every channel optimises on better data, not just last-click.

Five workflows.
Automated end to end.

Campaign Setup

Describe a campaign. It goes live across every channel.

Describe the campaign once in plain language. Cyclops generates the full cross-channel structure, line items, targeting, budgets, flags any gaps, and holds everything for your review before anything goes live.

Budget Optimization

One channel is overspending. Another is underpacing.

Cyclops detects the imbalance across your full media mix and reallocates budget across channels, instantly or pending your approval. No spreadsheet reconciliation, no logging into each platform.

Budget ReallocationLIVEAutonomous
Budget Allocation
TTD
60%
DV360
28%
AMZN
12%

Unified Reporting

The question lands: what's actually working?

See performance through a single lens built on your actual data, not half a dozen platform dashboards each claiming credit. Understand what's driving outcomes across your full media mix without assembling the picture by hand.

Command Center·Nike · 2 campaigns · 2 DSPsLIVE
Total Spend
$0.0k
Avg CPA
$0.00
Campaigns
0
Alerts
0
Active Campaigns 2 campaigns
Campaign DSPs Budget Performance Pacing Status

Creative Intelligence

A creative is fatiguing. Another is outperforming.

Performance signals trigger action automatically — rotating underperforming creatives out and scaling what's working. No manual monitoring, no delayed reaction in either direction. The system responds to both problems and opportunities.

CreativeFormatImpr.CTRFreqStatus

Anomaly Detection

Something breaks. You know before it costs you.

Anomaly detection runs continuously across every connected platform. Issues that would normally surface hours later in a morning report are flagged the moment they appear — with context, a diagnosis, and a recommended next step. Drill down, approve, or override.

Alerts·Nike · 3 alerts
High Med Med

You choose how much
the AI does.

No fixed model is imposed on your team. Autonomy is configured per campaign and per action type, from full autopilot through to alert-only.

Pick a tier
Alert Only Propose & Approve Full Autonomy

EU-native. Built and hosted in the EU, your data stays in the EU, aligned with GDPR and the EU AI Act.
Early Access

Get ahead before your competitors do.

We're taking on a small number of design partners running real spend across search, social, and programmatic. You get founder-level access, influence over what we build next, and a head start your competitors won't see coming. We're picky about who we work with at this stage.

30 minutes. Straight to the product.

Not ready to talk? Email us.