Nupact is the control layer for paid media.

Nupact GmbH, based in Berlin, connects to your ad platforms and data sources, checks every account around the clock against its own baseline, and drafts each change with the evidence attached. Your team approves the change, or lets it apply inside guardrails you set.

Today, changes go out on Google Ads, Meta, TikTok and Amazon Ads, and we keep adding platforms Nupact can act on. DSPs such as The Trade Desk and DV360 are currently connected for reporting and monitoring, as are GA4, your CRM and your data warehouse.

Every action is logged with the reason it was taken and the person or guardrail that approved it. Applied changes can be reverted from the log.

What Nupact does

• Reports spend and results across channels in one place, with platform-reported conversions next to your own tracking so the gap stays visible
• Detects anomalies on every account against a per-market baseline and sends the alert to Slack, Teams or email within minutes of the threshold breach
• Drafts budget moves, bid changes and pacing corrections and holds them for approval; one click applies them
• Flags creative fatigue from frequency and CTR drift on social and IPM decay on app networks, and says whether to recut or replace
• Builds campaign structure, budgets and targeting from a plain-language brief, flags the gaps and holds everything until you approve
• Designs and reads geo holdout tests

You choose how far it goes

• Alert only: Nupact reports each signal with its evidence and touches nothing. Your team makes the change.
• Propose & approve: Nupact prepares the move and holds it for your click.
• Full autonomy: Nupact acts inside the guardrails you set, such as a maximum daily budget change and a monthly spend ceiling, and logs each action with its reasoning.

You set the level per campaign and per action type.

Who we serve

Performance marketing teams and agencies running several platforms across several markets, once the account has outgrown the morning check.

For businesses without an in-house performance marketing team, Nupact also runs a managed service: vetted senior freelance experts working with Nupact's AI.

Who you will talk to

Demos are founder-led. Federico Baravalle is a co-founder of Nupact and Managing Director of Nupact GmbH. You can reach him at founders@nupact.ai or on LinkedIn.

Business information

Nupact GmbH
c/o Nitin Sahai, Ehrenbergstraße 2
10245 Berlin, Germany
Amtsgericht Charlottenburg, HRB 287208 B
Email: contact@nupact.ai

For legal details including registered business information, see our Impressum.