Nupact for agencies

Grow every client account, and show them how.

Nupact checks every client account each day for what's slipping and what's ready to scale. Your client sees what changed and why, under your brand.

Why agencies stall

Agency growth keeps running into the same three limits.

Detect

Nobody can check every client account every day.

Each new client adds another morning round, and drift on a small account goes unnoticed until the client calls.

Explain

Clients ask what their money actually did.

Explaining why the numbers moved takes a senior person's time, every week and every month.

Execute

Senior buyers doing mechanical work.

Bids, budgets, pacing, reports and the follow-ups from client calls take the hours that should go to strategy and new business.

For the Head of Performance

Set how far it goes,
client by client.

A new client starts on alerts only. A long-standing one runs its budgets on its own. Your buyers approve the rest in one queue, in Nupact or in Slack.

ClientBudgetsBidsCreativesNew campaigns
Casa Lumeclient since 2023AutonomousAutonomousApproveApprove
Outdoor Brandclient since 2025ApproveApproveApproveApprove
Ferro Bikesonboarded 3 weeks agoAlert onlyAlert onlyAlert onlyApprove
Alert only: flags it with the evidence, changes nothing. Approve: drafts the change, a buyer approves it. Autonomous: acts within the limits, logs every change.

Limits that hold for every client

Budget changes over 20% in a week need sign-off.

No bid or budget edits during learning, except to stop a problem.

Every change can be rolled back to its previous settings in one click.

Built around your agency

It works the way your agency already works.

Your playbook, on every client

Write your rules once. Every proposal follows them.

It knows each client

Goals, margins and what was said on the last call, never mixed between clients.

Approve from Slack

Fixes arrive in your team's channel for each client, with the evidence.

Say it once

“Every Monday, send me what needs attention across all clients.”

QBR ready before the meeting

Your template and logo, with the reason behind every change.

Win the pitch with their numbers

Connect a prospect's account read-only and walk in with the audit.

From the client call

Nothing agreed on a call gets lost.

Nupact reads the client calls you choose, picks out what was agreed, and drafts the campaign or change into your approval queue. Drafts from calls always wait for a person.

→Nupact drafts what was agreed

Works with our notetaker on Google Meet and Teams, under your brand, or with Granola and any meeting tool that has an MCP connector.

For the client relationship

Your brand on the report. Your team on every judgement call.

Ask for a dashboard and it's built, live or as a snapshot for the monthly. Share it under your logo. Your client gets instant answers to simple questions. Anything that needs judgement goes to your team first.

Numbers that hold up in the QBR

Tell the client where the next euro goes, and prove it.

Nupact runs the tests that show what the ads actually caused. The channel with room to grow is often the one the reports undersell. Where you also have the shop or CRM data, it reconciles the numbers too.

Meta retargetingMeta credits it with 4× what it caused
Meta reported
7.6
Incremental
1.9
Advantage+ salesworth 2.2× what GA4 credits: room to grow
GA4, last click
1.4
Incremental
3.1

ROAS. Incremental from a Meta lift test, 14 Sep to 11 Oct.

The monthly report, written as you work

Every change has a reason you can forward.

Why the numbers moved, drafted before the call. Every change states what it should do and when it will be checked, then logs what it actually did.

Start small

Try it on three clients for four weeks.

Pick the accounts and start read-only. Grant edit access when you're ready for changes to go live. At the end we show you what it caught that your team would have missed, and the hours it gave back.

Day 1Connect each client in minutes, with a read-only login. An audit of every account: what's broken, drifting or wasting spend.
Week 1The daily queue starts, on the autonomy you set per client.
Weeks 2–4Calls connected, a client dashboard live under your brand.
Week 4What it caught, what it changed, the hours saved. You decide.

Questions agencies ask

Will my clients see Nupact?

Only if you want them to. Dashboards carry your logo, and clients log in to their own account only. They can ask simple questions directly; anything that needs judgement is drafted for your team first.

Why not just use ChatGPT or Claude?

You can build parts of this with scripts and a chatbot on a schedule. What's hard to build is consistency. Nupact finds anomalies with a deep-learning model built for ad data, and diagnoses each one with the same hypothesis tree, so every account gets the same checks in the same order, every day. The language model explains the result. It never decides which checks to run.

Isn't this the platform's own recommendations?

No. Google and Meta each see only themselves, and recommend what grows spend with them. Nupact has no media to sell. It sets the targets and budgets the platforms' bidding works towards, using your client's margins and test results.

Can we start with just the ad accounts?

Yes. The daily checks, fixes and per-client autonomy need only the ad accounts, with edit access once you want changes to go live. Calls, Slack, and GA4, shop or CRM data add to it where you have them.

What happens to recorded client calls?

Our notetaker joins only the Google Meet or Teams calls you pick, and introduces itself. Audio is deleted once it's transcribed. Transcripts are encrypted, stored in the EU and never used to train AI models.

Is client data kept apart?

Yes. Each client's ad-account data is stored in the EU, kept separate and used only for that client. Our AI model providers never train on it.

Is this another alert inbox?

No. Each morning your buyers get a short list ranked by what's at stake, every item with its fix ready. It learns your team's preferences for each client.

How is it priced?

Per client, not per ad account, so the cost follows the clients you win. We'll go through it on the demo.

Most agencies own tools.
The top 1% run a system.