Revealbot (Bïrch) Alternatives for Cross-Channel Teams

Revealbot alternatives for teams that have outgrown rules.

Revealbot has been called Bïrch since October 2024, and it runs on rules. Once keeping those rules current across Google, Meta and TikTok has become a job of its own, Nupact takes a different route: it drafts each change with its evidence and waits for your click.

By Federico Baravalle, co-founder of Nupact · Competitor details checked October 2026

The short version

Bïrch, formerly Revealbot, is a rules engine for Meta, Google Ads, Snapchat and TikTok, and its Birch AI writes rules from plain language. Nupact is the alternative when maintaining the rules has become the work. It watches every campaign on Google Ads, Meta, TikTok and Amazon Ads against that campaign's own baseline, drafts the budget, bid, pacing or creative change with its reasoning and a forecast, and applies it when you approve in Slack, or on its own inside guardrails you set.

Pick Nupact if

Your spend runs across Google, Meta, TikTok and Amazon Ads and you want each change drafted for you to approve.

Pick Bïrch if

You want rule-based automation you can read line by line, Snapchat included, and a 14-day free trial to start.

First week

The first audit arrives the day you connect. From day five Nupact runs alert-only next to your Bïrch rules.

Why do teams look for a Revealbot alternative?

Rules hold up while one person can keep the whole account in their head. Each new market or client adds its own thresholds, and somebody has to notice when one of them stops fitting.

A 20% threshold misses the 19% drop

Set an alert at a 20% drop and a 19% drop never reaches you, however unusual 19% is for that campaign. Nupact compares each campaign with its own per-market baseline, so the alert fires on what is unusual for that account at any size of move.

The biggest budget call sits between two platforms

When Google Demand Gen in Germany runs under break-even and a Meta campaign in the same market could take more, the fix spans two ad accounts. Nupact drafts it as one move, and both budgets change when you approve it.

Birch AI hands you a rule to check before it goes live

After that check, the rule runs on its own logic. Nupact can hold each individual change, such as a budget move or a pause, for a click in Slack. You promote an action type to autonomy only after its proposals have kept being right.

The next person in the seat needs to know why each budget moved

Nupact logs the trigger and reasoning for every action, approved or rejected. The log stays with the account when people leave, so whoever takes over can read the reason behind each change.

What does Nupact do in place of your rules?

From our product demo

A budget move from Google to Meta, waiting for one click.

Saturday, 09:12. Google Demand Gen-DE has sat at 1.9 ROAS against a 2.4 break-even for seven days, so Nupact drafted a move of €1,360 a day to Meta Advantage+ Sales-DE and forecasts +€40,664 in incremental revenue. The card offers Approve, Edit & approve or Reject, and on approval both budgets change the moment you click.

Caught while you slept

Detection runs around the clock on every account and every dimension, minutes after a threshold breach. The alert lands in Slack, Teams or email with the root cause named and a correction drafted, so the morning starts on a diagnosed incident.

Autonomy is a dial you hold

Start on alerts only. Move routine actions to propose-and-approve, and to full autonomy inside your guardrails if you want, per campaign and per action type. Hard limits sit in the guardrails: a ±15% cap on daily budget changes without approval, a monthly ceiling across all channels, Brand-Search blocked from autonomous action.

Every change ships with a receipt

The change log records trigger, reasoning, confidence, approver and outcome, rejected proposals included, with a Revert control on every row. When a conversion feed goes stale, automation pauses itself and pages the team.

Creative fatigue flagged the week it starts

Each asset is tagged on arrival by hook, format, angle and offer. When frequency climbs and CTR drifts on Meta or TikTok, Nupact flags it with the call made: recut or replace. A winner in one market can be relaunched in the next, with tracking and copy remapped.

Winners checked for incrementality

A campaign that wins on attributed numbers can still be buying sales you would have had anyway. Nupact runs regional tests and holdouts on your own customer list, checks the lift studies the platforms run against your revenue, and corrects each channel's number so the next budget move starts from the incremental figure. How the tests run.

Every action teaches the next one

Nupact watches what each change did and feeds the outcome into the next proposal, so month six is sharper than week one.

How does Nupact compare with Bïrch?

Bïrch details are from bir.ch as of October 2026; check its site for the latest.

What you need	Nupact	Bïrch (formerly Revealbot)
How changes happen	Drafted with reasoning and a forecast, applied on approval or inside your guardrails	Rules you define, checked every 15 minutes; Birch AI turns a plain-language request into a rule
Platforms you can act on	Google Ads, Meta, TikTok, Amazon Ads; The Trade Desk, DV360 and others monitored	Meta, Google Ads, Snapchat, TikTok
Finding problems	Per-market baselines on every account and dimension, root cause written into the alert	Rule conditions, including a metric against itself last week or against the top 10
Review before acting	Each change held for a click in Slack, or promoted to autonomy per campaign and action type	Birch AI returns a rule you can check before it goes live
	Book a demo →

Source: bir.ch homepage, checked October 2026.

When is Nupact the right Revealbot alternative?

Nupact fits if you

run meaningful budget on Google and Meta, with TikTok or Amazon Ads alongside
want each change proposed and explained for your team to approve, with detection running on per-market baselines
need a change history you can show a client, a CFO or the next person in the seat
have to prove which channels are incremental before the next budget meeting, and prefer a vendor built and hosted in the EU

What are the other Revealbot alternatives?

Nupact replaces the rules with drafted changes across platforms. If your job is different, these tools are built for it:

Madgicx, when Meta carries nearly all of your spend and you want AI ad generation in the same product.
Optmyzr for search-heavy agencies that want rules, scripts and one-click optimisations.
Smartly.io, built around creative production and paid-social buying at volume.
Skai for retail media across many networks at enterprise scale.

How to choose an AI media buying platform puts all five next to Nupact and adds a checklist you can take into any vendor demo.

How do you switch from Revealbot or Bïrch to Nupact?

List what each rule protects against. A CPA cap or a pause on fatigued ads, for example, becomes a guardrail or an autonomy setting in Nupact.
Day 1: connect and read the audit. Sign in to each ad platform through its official flow. The first audit arrives that day and flags stale assets still taking budget and tracking that has stopped reporting, with fixes drafted.
Day 5 onwards: run side by side. After a baseline of a few days, Nupact sends alerts only while your Bïrch rules keep running. Compare what each one caught.
Hand over one action type at a time. Promote pacing corrections first, then budget moves, to propose-and-approve. Switch off each rule once a guardrail or an approved action type covers its job.

What else do people ask about Revealbot and Bïrch?

Is Bïrch the same as Revealbot?

Yes. Revealbot renamed itself Bïrch in October 2024 and moved to a new domain, bir.ch. Its help centre says the service kept working as before, with a re-login on the new domain as the only step.

What is the best Revealbot alternative for Google, Meta and TikTok together?

Nupact, if your budget decisions cross platforms. It acts on Google Ads, Meta, TikTok and Amazon Ads and proposes budget moves between them, each with a forecast you read before approving. Optmyzr suits search-heavy agencies; it connects six ad platforms, Meta and TikTok among them. For enterprise teams that buy retail media across many networks next to paid search and paid social, there is Skai.

Does Nupact replace automated rules?

Detection runs against each campaign's own per-market baseline, so you don't write a threshold per metric, campaign and market. Where you want hard limits, you set guardrails: a maximum daily budget change without approval, a monthly spend ceiling across all channels, or campaigns blocked from autonomous action.

Can Nupact change budgets without asking?

Yes, on the campaigns and action types you promote to Level 3 (full autonomy), and only inside your guardrails, such as a ±15% cap on daily budget changes. At Level 2 (propose and approve) each change waits for a click in Slack, and at Level 1 (alert only) nothing changes until you act. Every action is logged with its reasoning and can be reverted.

How much does Nupact cost?

There is no public price list. Pilots are scoped on live spend during the first call, which is founder-led with your own account on screen.

See it on your accounts

Bring one live account and your rules list.

We go through your Bïrch rules and show which ones become guardrails in Nupact.

Book a Demo Run Your Numbers